As home care business owners, we all operate on systems that we’ve so eloquently built in order to achieve proper care for our clients. Once we’ve mastered those systems and our care units are running efficiently and effectively, we naturally start to think about how to scale to the next level. In this series, we explore the key components to scaling your home care business while maintaining the highest quality care, optimal efficiency, and meeting your financial goals.
First, a reminder. The care of your clients always comes first. As we navigate our journey as agency operators serving clients with the best care, we should think about the importance of our presence in our business- and how important our showing up really is to its success.
Today, we focus on the importance of showing your face and having a presence. People naturally support a business when they know, like, and trust- the reliable immutable rules of marketing. But what does it mean to truly know the people, story, and heart behind a brand? Can we do that by proxy? Reputation is a powerful, destructible, ever-expanding life form that is built on one thing: trust. The only way to earn trust is to consistently show up, and serve as you say you will.
How Do You Show Up?
It starts at team meetings. Be in the know of your team’s responsibilities and duties. Show up at a home care visit now and again, and make the effort to get to know each one of your staff members and clients. Know names, faces, and stories. Ask how their child’s birthday party was. Express your best wishes for an upcoming surgery. Be a real, accessible person for your community. Be you!- with intentionality on knowing each special member of your community.
Showing up is already in you since you are in this role. You are engaged already; the key piece that could need more attention is to ensure your constituents understand just how passionate you are for your important role, and that you care for them. Showing up at your business may seem straightforward, but keeping this sensibility in mind as times get busy, and desk work may pile up, will keep you showing your face to those who matter most: your clients and your caregivers. simply show up for your business. You make all the difference to your community! Keep doing it. Keep showing up!
We will say it today, and over this series: there’s nothing easy about growth. You’re not alone if it feels challenging. But if you establish early that you will maintain habits that keep you showing your face and showing up in a personal, caring way for your community, you have laid a critical foundation for growth.